Lessons from the Field: What I’ve Learned Riding Alongside Harvest Season

Harvest season is one of those times that every farmer and anyone connected to agriculture remembers. It’s intense, fast-paced, and full of pressure. For me, working as an agricultural equipment salesperson in Omaha, it’s also a season that teaches me more than any sales meeting or product demo ever could. Riding alongside farmers during harvest […]
The One Question I Ask Before Recommending Any Piece of Equipment

In my years working as an agricultural equipment salesperson here in Omaha, Nebraska, I’ve learned that there’s one question I ask every farmer, every time, before I recommend a single tractor, baler, or sprayer. It’s simple, but it’s powerful. That question? “What problem are you trying to solve?” It might sound obvious, but trust me […]
Dealer or Auction? The Real Cost of Buying Used Equipment

Buying used farm equipment can be one of the smartest decisions you make—or one of the costliest mistakes. And these days, with margins tight and input costs climbing, every dollar counts. So where should you buy your next piece of used machinery? From a dealership or at auction? As someone who’s spent years on the […]
How to Choose the Right Equipment for Your Farm Size and Crop Type

One of the questions I hear most often in my line of work is: “What’s the right machine for my operation?” It sounds like a simple question—but the truth is, the answer can be pretty different depending on your acreage, your crops, and how you work your land. Whether you’re a seasoned farmer upgrading old […]